Do you fill out email surveys that come to you? Most likely only if there is something in it for you. White papers and other work related incentives work. But what really pulls is a gift certificate from someplace fun.
Offering Starbucks, Amazon, or iTunes seem to have the best results we've seen in getting people to fill out your surveys. And our Rewards Survey service handles all of the details so that all you need to do is collect the data. We create the survey, send the survey, monitor the results, and then send out the rewards.
The bottom line is that you get better responses with no headaches.