Account Management

When you select Boomerang as your email marketing partner, you get much more than top-flight email marketing services. You get an entire company committed to your success and a team of Boomerang email experts to help you achieve it.

Your team leader is an Account Executive (AE), who is your main contact for Boomerang support. They have overall responsibility (and accountability) for helping you achieve the results you want from your email campaigns. For example, they can help you and your agency plan your campaigns using the very latest email best practices.

The account executive marshals the Boomerang resources you need to support your campaigns.

  • Our Professional Services group can perform technical design, HTML programming, email setup and list work for you. They can also provide invaluable tips, based on many years of real-world experience, to help you optimize all aspects of campaign execution.
  • Our Customer Care team is a phone call away with technical support and advice.
  • Our Consulting Services group can help you do formal campaign planning, or analyze and resolve specific issues, such as deliverability problems. For example, a Needs Analysis is a proven way to define campaign needs and build the cross-organizational buy-in you need for success.
  • For large projects, the AE can call on experienced project managers to work with your project lead, or to manage the entire project for you.

Finally, the account executive leads the team in preparing campaign reviews, measuring actual results against your campaign objectives, and offering recommendations for improvement.

For questions about Account Management or for Full Service Email Marketing pricing, please contact a Boomerang sales representative at 1-800-779-7792 or sales@boomerang.com.