Analytics

When you're a full service customer of Boomerang, our Professional Services team can take care of everything for you; from email template design, to list management, to job set up - all the way through to the completion of your campaign.

But once your email is out there, nobody will be able to interpret the resulting data better than you. That is why we provide all Boomerang clients with access to our 60+ reports online within BlastWizard, in real time and at any time of day or night.

Email campaigns throw off data and statistics like glints from a diamond. While some reporting systems tell you far more than you ever wanted to know, we keep things simple. We organize your campaign data so you can see what you need to know at a glance. If you want more, you just click on whatever interests you and drill down as far as you want to go. And you can save your favorite reports for even faster access.

We also provide built-in analysis tools (stored queries, for the technical mavens). One click, for example, lets you see: delivery distribution by domain, click-throughs by link, or openers by company. If you are more adventuresome or technically inclined, you can query to your heart's content using our advanced query tool (yes, it's Boolean).

Perhaps the nicest thing about the Insight Reporting System is that it comes to you. After we finish your campaign push, we email you a summary report. You can then go online to get more information if you want it. And downloading any campaign data takes just a click or two.

But what happens if you need a special report? You get it. This is one of the areas that really sets us apart. While we offer dozens of standard reports, we know that marketers often have very specific reporting requirements. At Boomerang, you don't have to make do with a report that doesn't give you exactly what you want. Just tell us what need and we'll do it for you.

For questions about Email Analytics or for Full Service Email Marketing pricing, please contact a Boomerang sales representative at 1-800-779-7792 or sales@boomerang.com.