Co-marketing is a promotional partnership built around our exclusive Boomerang Partner Network. As a co-marketing partner, you can use it to market your products to high-value consumers around the country.

Our Partner Network is the heart of our co-marketing program. It is comprised of two types of partners: Relationship Partners and Promotional Partners.

Relationship Partners bring their relationships with high-value consumers to the Network, e.g., college students. These institutions have a trusted reputation with their affiliated consumers and communicate regularly with them. These communications offer a marketing platform for our Promotional Partners.

Promotional Partners, in turn, want to market products and services to these consumers. As members of the Network, they have the opportunity to place promotions directly into the communications, e.g., email newsletters consumers receive from their Relationship Partners.

In many cases, our Network opens up an entirely new channel for the Promotional Partners, letting them connect with hard-to-reach consumer segments in a unique and highly effective way. Marketers also find that they get better response because consumers are more receptive to offers sent under the sponsorship of their trusted institutions.

Our partners have found the Network to be an excellent way to reach new consumer segments and increase their market penetration. We also recommend it to marketers who want to establish and build brand awareness among younger consumers.

For questions about Co-marketing, please contact a Boomerang sales representative at 1-800-779-7792 or sales@boomerang.com.