We've found that a great email campaign starts with a great plan. While it may seem tempting to stick with what's worked in the past, our industry is constantly changing. That's why recommend getting a fresh perspective whenever you begin planning an important new campaign.

You can get that fresh perspective - and more - through our campaign planning services:

• Information on the latest industry developments
• Real-world examples of what works - and what doesn't
• Best-of-breed campaigns in your industry
• Industry-specific performance benchmarks

If you become a Boomerang client, your account executive will work with you throughout your planning process. They can give you information tailored to your specific industry and campaign objectives. They also have direct access to our unique and extensive marketing knowledge-base, compiled from hundreds of real-world email marketing campaigns.

For more complex planning situations, you can use our Needs Analysis service. It is a planning process that will give you a complete, professionally done campaign plan in a matter of weeks. A Needs Analysis is a good choice for:

• A new kind of campaign
• Injecting new ideas into your campaign planning
• Building cross-functional buy-in for your campaign plan.

For questions about Email Campaign Planning or for Full Service Email Marketing pricing, please contact a Boomerang sales representative at 1-800-779-7792 or sales@boomerang.com.