• Feature: List Building Flexibility
  • Benefit: Send to contacts, leads, or opportunities using SalesForce.com’s powerful segmentation feature to create and deploy highly targeted campaigns, or search for recipients using advanced techniques like wild-cards and logical operators. You can even upload an external list if you’re not yet ready to import those records into SalesForce.com.
• Feature: Numerous Choices for Email Creative
  • Benefit: BlastWizard allows users to upload their own creative, choose from one of our many professional HTML templates, or start from scratch using our WYSIWYG HTML editor.
• Feature: 60+ Reports to Choose from, Integrated AHU
  • Benefit: Not only can you view your email campaigns from every conceivable angle with 60+ reports that include campaign summaries, activities and analytics, but you can also download or email the reports if you wish. All of the activities are also pushed back into SalesForce.com as Activity History Updates for each recipient.

• Feature: Send on Behalf of contact or lead owner
  • Benefit: The Send on Behalf of Feature allows sales or marketing administrators to send out one email campaign with personalized information merged in for the entire corporate sales force, so that the email actually appears to be coming directly from the SalesForce.com lead or contact owner.
• Feature: Advanced “Toolbox”
  • Benefit: Standard features for all users include tools that take your email marketing to the “next level”: A/B split testing, track individual email recipients over time, create an email deployment calendar, and even separate out your account for different business divisions or types of emails.
• Feature: Top Tier Bounce Handling
  • Benefit: Deliverability experts in the email industry agree that only systems with the top-tier bounce handling capabilities described below will consistently provide high deliverability rates over the long term
• Capture all incoming bounce data streams
• Interpret the data being captured
• Organize the data
• Make the data actionable
• Guess what? BlastWizard has had this system in place for years.

• Feature: Monthly plans starting at $9.95
  • Benefit: We don’t believe that there is a more affordable option for email marketers on the AppExchange.
• Feature: Upgrade or Downgrade Your Plan at Any Time
  • Benefit: BlastWizard lets you buy more emails for larger jobs than normal, or you can upgrade to a higher volume, lower cost plan during seasonal high points, and downgrade to a lower volume plan when needed. It’s extremely flexible.

Add the BlastWizard application directly through your SalesForce.com AppExchange account. For questions or assistance, please contact us at sales@boomerang.com or 1-800-779-7792.