Use triggered surveys to continue interacting with customers and prospects who have contacted your organization. Triggered surveys give you immediate feedback while customers are still emotionally involved. You get real insight into the quality of care they received, what they thought of the purchasing process --even suggested changes for improving the experience.

For example, here at Boomerang, every call or email to our Customer Care team generates a service ticket that stays "open" until the issue has been resolved. Once the ticket is “closed,” a survey (triggered by the closing) is sent with a few simple questions about the service we provided. Triggered surveys like these show you care about your customers, and help keep track of (and respond to) any customer service issues that might arise.

Boomerang offers several different options for setting up survey triggers. Send the questions you want, when you want. Best of all, the process is completely automated so you can just sit back and watch the data roll in. It's one of the best ways we know of to stay on top of your most important asset -- your customers!

For more information on Triggered Online Surveys, call us at 1-800-779-7792 or write to sales@boomerang.com.